The company "PHOENIX" have many japanese famous star(talent)'s
"name brand". It is a right to sell a product with their names.
For example, if somebody want to sell a coffee cup with name
Choi JiWoo, they must pay brand name fee to PHOENIX. PHOENIX pay
10% from product sales to sidus(I read). And PHOENIX pay 50
million yen to sidus to get this right.





http://www.tamoap.com/zakka/muffler23.html

I found 8 different styles, please search
http://www.character.co.jp/ji_woo/ji_woo01.html

Message from Jiwoo(Sidus)
Japanese ladies and gentlemen,

When interest to Korea rises in Japan, I feel very happy thus my
"Choi Ji Woo" brand can publish. It's very honored to my fashion
and image on a commercial basis.

I put my hopes in "Choi JiWoo" brand, produce with
featuring "confortablity" and "quolity" which female originally
demand. Not to chase just trend, express basic, like me fashion,
I'd like to make this brand as reliable which can send "a happy
feeling" to the people who touch with my brand products.

I pray for "Choi JiWoo" becoming a brand loved by all
Japanese.
                                             Choi JiWoo.          
                                             Sidus HQ.


Thank you Biyo of Starjiwoo provides the above informations.
Translations:  Japanese to English - Biyo of Starjiwoo