“So what if I loose some for the sake of the drama's popularity.”

Talent(actress) Choi JiWoo is getting praise from the drama crews and members for giving up millions of dollars to assure drama's success.

Playing a lead role in KBS 2TV's 'Winter Love Song', her popularity has sky-rocketed, being requested to do commercials.  However, she is letting them pass by.

According to Choi JiWoo's manager, "Normally, around 10 calls concerning CF were received each day, but after the drama has premiered, over 40 calls pertaining to commercial and catalouge modeling came through."

But the problem is that even if the requests can bring in high profit, it would be difficult to lend time for something else, since 'Winter Love Song' filming demands so much time.  She might have had some time when the first few episodes broadcasted, but now, she has to film all week long to be used for next week's broadcast.  Choi JiWoo seems to understand the situation, "I want to only put my attention to the drama-series", saying no thanks to many commercial requests.

Considered one of the most effective commercial model in the industry, it seems that Choi JiWoo purposely gave up millions of dollars, since her worth has risen so high at this point.
But Choi JiWoo says, "I'm so happy, becasue this drama character has become one of my favorite role to play."  She doesn't seem to show any regret on giving up her other works.

Filming attentively in temperatures going up and down freezing point, she only has one wish to make:  for 'Winter Love Song' to become a drama loved by all, surpassing last year's 'Fall Fairy Tale'(Ga_Ul_Dong_Hwa).